THE GALLERY HAIR & BEAUTY

An independent, award winning salon in Gerrards Cross, Buckinghamshire.

Client.

The Gallery Hair & Beauty.

Project.

New brand identity.

Background/Brief.

Celebrating its 15th year, The Gallery’s branding had to appeal to its established and discerning client base whilst also attracting new business. We wanted to capture the essence of a luxury designer brand, synonymous with the affluence of its upmarket location within the Buckinghamshire town of Gerrards Cross, widely and affectionately known as ‘GX’.

To maximise on The Gallery’s achievements, style and ambience, we created an iconic brand-mark worthy of the salon’s award-winning status and supplemented it with softer assets that allowed more freedom and fluidity to promote their ‘small enough to care’ ethos.

The supporting focus of the project was to showcase the high-end products selected by the salon owner with the outstanding photography of Joico, combined with high-quality finishes to accurately position the salon.

We considered the tone of voice and key messaging for all marketing activity and assisted the client strategically, advising how to apply the new branding and engage with clients through loyalty schemes and promotions.

A fresh colour palette, including metallic gold, was developed to work pan media as we created the internal and external refurbishment scheme.

STRETTONS
Network Auctions
FTI Consulting, Inc.
BERKELEY RESEARCH GROUP

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