What is a story?

According to Randall Jarrell, a story is a chain of events that begins at one place and ends at another “without any essential interruption”. So, a story is a report of connected events, real or imaginary, presented in a sequence of written or spoken words, or images, or both.

Story-driven design

Stories lead to meaning. But how do you go beyond narrative and plot? And how do you decide what information forms part of your story, what to cut and what to embellish upon? This is the art of the storyteller. Storytelling is the oldest art, and may still be the most powerful one. Command of its magic catapults the best authors to great success. Successful authors have one thing in common. They all know how to tell a good story that holds our attention. But storytelling isn’t unique to authors. It’s an integral part of what we do at R&CO. every day.

“If history were taught in the form of stories, it would never be forgotten.” Rudyard Kipling

Strategic and through-driven design

At R&CO. we speak your language. We redefine brands and bring stories to life through strategic and thought-driven design. Every successful brand has a story to tell, so we work with you to uncover yours. We believe story-driven design has the potential to transform the way you communicate – allowing your customers to identify and engage with your brand, your services and your products. We communicate stories through engaging creative solutions to ensure your brand stays fresh, stands out and grows to be the talking point of your customers. Isn’t it time we told your story?

No matter which chapter you’re currently in, brand stories can help reinforce trust, gain loyalty and drive growth in all areas of your business.

Discover The 7 chapters of story-driven design and how it can help you bring your brand to life.