Client.

The Pink Garage.
Independent, Female Focused Garage Services.

Projects.

Branding and Launch Campaign.

Background/Brief.

We were approached to develop a campaign for a trial concept of car services specifically for young females. The client wanted to offer a new female friendly service, to work alongside their already established garage, aimed at removing the intimidation perception that exists within this traditionally male dominated industry. The service included encouraging ladies to understand basic mechanics, to offering a collect and return service for busy young female professionals. Our role was to develop a brand identity and supporting launch campaign to act as the initial awareness mechanic for the scheme.