Client.

Berkeley Research Group.
Leading Global Strategic Advisory and Expert Consulting Firm.

Projects.

Brand positioning, conceptual design, creative copywriting and corporate communications.

Background/Brief.

BRG required a new identity system that would reflect the brand and its distinctive, defining and differentiating qualities. R&CO. interpreted the ‘all sides of the answer’ proposition and developed a new creative direction reflecting BRGs unique approach to solving complex problems. The EMEA brochure was the first official communication that told the unfolding story and helped to establish a strong positioning for BRG in EMEA.