Client.

Atkins.
World Renowned Design, Engineering and Project Management Consultancy.

Projects.

Brand Positioning and Recruitment Advertising Campaign.

Background/Brief.

For Atkins we were requested to develop a stand out recruitment campaign that was true to Atkins core values and employer brand principles. Creating awareness amongst clients, competitors and candidates of Atkins, initially in the Highways & Transport consultancy sector that would further be rolled out across the wider business. The campaign was designed and developed to specifically differentiate Atkins within the growing sector and aid at targeting candidates from a range of disciplines and varying experience.